:root{--ink:#14161a;--muted:#5d6470;--paper:#f6f3ec;--card:#fffdf8;--line:#ddd6c8;--accent:#e2552d;--accent-dark:#b93f1c;--sans:"Avenir Next","Helvetica Neue",Arial,sans-serif;--serif:"Iowan Old Style","Charter",Georgia,serif}
*{box-sizing:border-box}html{-webkit-text-size-adjust:100%;scroll-behavior:smooth}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}}
body{margin:0;background:var(--paper);color:var(--ink);font:17px/1.6 var(--serif)}
a{color:var(--accent-dark)}a:focus-visible,button:focus-visible,input:focus-visible,textarea:focus-visible,select:focus-visible{outline:3px solid var(--accent);outline-offset:2px}
.wrap{max-width:1040px;margin:0 auto;padding:0 28px}
/* nav */
.nav{display:flex;align-items:center;justify-content:space-between;gap:20px;padding:22px 0;border-bottom:1px solid var(--line)}
.mark{font:700 15px/1 var(--sans);letter-spacing:.14em;text-transform:uppercase;color:var(--ink);text-decoration:none}
.mark b{color:var(--accent)}
.nav ul{display:flex;gap:26px;list-style:none;margin:0;padding:0;font:600 15px var(--sans)}
.nav ul a{color:var(--ink);text-decoration:none}.nav ul a:hover{color:var(--accent-dark)}
.btn{display:inline-block;background:var(--accent);color:#fff;text-decoration:none;font:700 15px var(--sans);padding:13px 20px;border-radius:5px;border:0;cursor:pointer;min-height:44px}
.btn:hover{background:var(--accent-dark)}
.btn.ghost{background:transparent;color:var(--ink);border:1.5px solid var(--ink)}
.nav .btn{padding:10px 16px}
/* type */
h1{font-size:clamp(40px,6.4vw,70px);line-height:1.02;letter-spacing:-.02em;margin:72px 0 20px;max-width:15ch;text-wrap:balance}
h1 em,h2 em{font-style:normal;color:var(--accent)}
h2{font-size:clamp(28px,3.6vw,40px);line-height:1.1;letter-spacing:-.01em;margin:0 0 18px;text-wrap:balance}
h3{font:700 18px/1.3 var(--sans);margin:0 0 6px}
.eyebrow{font:700 13px/1.2 var(--sans);letter-spacing:.12em;text-transform:uppercase;color:var(--muted);margin:0 0 14px}
.lede{font-size:21px;max-width:58ch;color:#2b2f36;margin:0 0 32px}
.ctas{display:flex;gap:14px;flex-wrap:wrap;margin-bottom:80px}
section{padding:72px 0;border-top:1px solid var(--line)}
section.dark{background:var(--ink);color:#f1ede4;border:0}
section.dark .eyebrow{color:#a9a49a}section.dark a{color:#ffb39c}
.two{display:grid;grid-template-columns:1fr 1.15fr;gap:48px;align-items:start}
/* shortlist demo */
.answer{background:var(--card);border:1px solid var(--line);border-radius:8px;padding:22px 24px;font:15px/1.5 var(--sans);color:#2b2f36}
.answer .ask{font-weight:700;color:var(--ink);padding-bottom:12px;margin-bottom:12px;border-bottom:1px solid var(--line)}
.answer ol{margin:0;padding-left:22px}.answer li{margin:6px 0}
.answer .you{color:var(--accent-dark);font-weight:700}
.answer .miss{color:#8a8f98;text-decoration:line-through}
.answer small{display:block;margin-top:14px;color:var(--muted);font-size:12px}
/* steps */
.steps{display:grid;grid-template-columns:repeat(4,1fr);border-top:1px solid var(--line);margin-top:28px}
.steps div{padding:20px 20px 0 0}.steps div+div{padding-left:20px;border-left:1px solid var(--line)}
.steps span{font:700 13px var(--sans);color:var(--accent)}
.steps p{margin:6px 0 0;font-size:15.5px;color:#3a3f47}
/* packages */
.tiers{width:100%;border-collapse:collapse;font:15.5px/1.5 var(--sans);margin-top:12px}
.tiers th,.tiers td{text-align:left;vertical-align:top;padding:20px 14px;border-bottom:1px solid var(--line)}
.tiers th{font:400 22px/1.2 var(--serif);width:24%}
.tiers td.p{white-space:nowrap;font-weight:700;width:16%}
.tiers tr.hi{background:var(--card)}
.tiers tr.hi th::after{content:"Most brands start here";display:block;font:600 11px var(--sans);letter-spacing:.08em;text-transform:uppercase;color:var(--accent);margin-top:8px}
/* stat line (real data only) */
.facts{display:grid;grid-template-columns:repeat(3,1fr);gap:28px;margin-top:28px}
.facts b{display:block;font:700 34px/1.1 var(--sans);color:#fff;margin-bottom:6px}
.facts p{margin:0;font:15px/1.5 var(--sans);color:#cfc9bd}
.fineprint{font:13px/1.5 var(--sans);color:#a9a49a;margin-top:22px}
/* rules + faq */
.rules{columns:2;column-gap:44px;padding:0;list-style:none;margin:0}
.rules li{break-inside:avoid;margin:0 0 16px;padding-left:20px;position:relative}
.rules li::before{content:"—";position:absolute;left:0;color:var(--accent)}
details{border-bottom:1px solid var(--line);padding:16px 0}
summary{cursor:pointer;font:700 17px var(--sans);list-style:none}
summary::-webkit-details-marker{display:none}
summary::after{content:"+";float:right;color:var(--accent);font-weight:700}
details[open] summary::after{content:"–"}
details p{margin:10px 0 0;max-width:68ch;color:#2b2f36}
/* form */
form.lead{display:grid;grid-template-columns:1fr 1fr;gap:18px 22px;background:var(--card);border:1px solid var(--line);border-radius:8px;padding:28px}
form.lead label{display:flex;flex-direction:column;gap:6px;font:600 14px var(--sans)}
form.lead .full{grid-column:1/-1}
form.lead input,form.lead textarea,form.lead select{font:16px var(--sans);padding:12px;border:1px solid #c9c1b1;border-radius:5px;background:#fff;color:var(--ink);min-height:44px}
form.lead textarea{min-height:110px;resize:vertical}
form.lead .hint{font-weight:400;color:var(--muted);font-size:13px}
.hp{position:absolute;left:-9999px}
/* cta band + footer */
.band{display:flex;justify-content:space-between;align-items:center;gap:24px;background:var(--ink);color:#f6f3ec;border-radius:8px;padding:34px 36px;margin:72px 0}
.band p{margin:0;font-size:24px;max-width:30ch}
footer.site{border-top:1px solid var(--line);padding:28px 0 48px;font:14px var(--sans);color:var(--muted);display:flex;justify-content:space-between;gap:20px;flex-wrap:wrap}
footer.site a{color:var(--muted)}
@media (max-width:820px){.two{grid-template-columns:1fr}.steps{grid-template-columns:1fr 1fr}.steps div:nth-child(3){padding-left:0;border-left:0}.facts{grid-template-columns:1fr}.rules{columns:1}.band{flex-direction:column;align-items:flex-start}.nav ul{display:none}form.lead{grid-template-columns:1fr}.tiers th{width:auto}.tiers td.p{white-space:normal}}